Media coverage of the 2011 USC Global Conference included an op-ed by USC president C. L. Max Nikias; an article on USC alumnus Frank Gehry; and an article in FinanceAsia on sustainable economic growth in the international marketplace.
Top Chinese Architect leads elite school in southern california
from the China Daily News, 10/14/11
“Ma Qingyun accepted the job as dean of the University of Southern California’s prestigious School of Architecture because he was weary of being his own boss.
His private Chinese firm MADA s.p.a.m. had grown to be highly successful, but he found himself repeating similar projects and felt restless.
‘Architecture alone doesn’t have the full ability to engage social and economic issues, and a lot of urban and environmental problems cannot be resolved purely through building,’ he says.